Business was insane this weekend. As a beer promoter and MillerCoors brand ambassador, I worked all weekend long promoting our products.
Thursday: Hops on Main-
Each year, our company, a distributor of MillerCoors products, holds an event that features select beer that we sample to consumers. There are numerous bars on our city's main street who participate and sponsor the sampling. Each bar or restaurant has a single product for sampling and consumers barhop around to try the beer and enjoy a social environment with other beer enthusiasts. At this event, I sampled Henry Weinhard's IPA and told consumers about the product features. Other featured products included Batch 19, Redd's Apple Ale, Henry Weinhard's Private Reserve and many more.
Friday: New Bars' Openings-
On the Friday, a popular business spot in our city had two grand openings for new bars. The hill, a popular spot for college students, is a strip of businesses that feature restaurants, bars and specialty shops. We first went to the Social House, followed by Ginger's Pub. Each bar had its own unique features and were extremely busy with large crowds of people. My promotions team and I attended each opening, talked with consumers and handed out TNT (trinkets and trash) which included coozies, hats, promotional beaded necklaces and more. It was a great time. Always fun going out to the bars and talking with consumers.
Saturday: 9-Bar-
The next day was 9-Bar, a city-wide putt putt golf event with numerous bars helping sponsor our MillerCoors event. In its thirteen years, there have been nine bars who participate and feature a golf hole. Consumers form team and barhop to each bar to golf and drink. It is always a fun and exciting event. However, after 8+ hours and teams getting more and more drunk, I was ready for the event to end. We gave prizes and awards for the best scores and best dressed teams.
It was an eventful weekend, but I am definitely tired and exhausted. Now I've got to rest up for another week of promotions and fun.
