Batch 19 is a new product from the Coors Brewing Company. Many people are surprised that the light beer company created something so dark and rich with flavor. Not that it's a bad thing, but consumers, especially those who love the brand, are caught off guard with the dark brew.
Batch 19 gets its name from the year which it was originally made, 1919. In 1920, prohibition was introduced into the country and the recipe was lost. It was within the last couple years that Coors found the recipe and began producing it again. This product has merely been on the shelves for a few months. Although sales started slowly, the beer is gaining speed and popularity with consumers and sales are on the rise.
The beer is a hoppy, malty brew with a darker color than popular draft beer. As you take a drink, your taste buds are greeted with a spicy and heavier-than-used-to taste and feel. As you swallow, the true flavors kick in as you experience bitterness, followed by a slight sweetness to round out the bitter flavor. The alcohol content is more than your average beer, at roughly 5.5%.
When I sample this product to consumers, the majority of them are interested in learning more and making a future purchase. Many agree that the beer is dark, but not too overwhelming on taste. Coors brand enthusiasts agree that this is an awesome dark option for the organization that is most known for its light option.
Check it out and even though it is a little more expensive, it is not a product to be overlooked.
From reviews to news and everything in between, this blog presents the latest and best information about beer from a man who knows the industry. https://twitter.com/DrnkConnoisseur
Showing posts with label Brew. Show all posts
Showing posts with label Brew. Show all posts
Thursday, March 7, 2013
Thursday, February 14, 2013
I Apologize
I would like to say I'm sorry for my absence. In addition to being a student, I have two internships and a job (being my MillerCoors branding position) as well as student organizations to deal with. My twitter has been active just because twitter and I are readily available via mobile devices.
I will try my hardest to stay on top of posts, because I've gotten a lot of traffic here lately... for my one post on Redd's Apple Ale. I have a lot of ideas, just not enough time to sit down and write them.
If you want more from me, leave me comments, messages, etc and tell me to get my drinking behind in gear. I do want to share my experiences with you, so like I said, I will try my hardest from this point on. Therefore, there are more posts to come, shortly.
Stay Tuned...
I will try my hardest to stay on top of posts, because I've gotten a lot of traffic here lately... for my one post on Redd's Apple Ale. I have a lot of ideas, just not enough time to sit down and write them.
If you want more from me, leave me comments, messages, etc and tell me to get my drinking behind in gear. I do want to share my experiences with you, so like I said, I will try my hardest from this point on. Therefore, there are more posts to come, shortly.
Stay Tuned...
Thursday, February 7, 2013
"What the F@#% is a Redd's Apple Ale?!"
This was a tweet from a woman who did not understand the commercials of Redd's Apple Ale.
I replied to her simply, but only because Twitter does not allow more than 150 characters. Many people are perplexed as to what the product is and why it's creating such a buzz right now. Let me explain.
Redd's Apple Ale is a new product from the Redd's Brewing Company, from Georgia. The company is associated with the Miller Lite brand. Some people are upset that Miller is "hiding behind a faux label." Though people may not like the branding, one thing is certain. This product is amazing. The delicious and smooth taste as it flows into your mouth is unparalleled.
Being a promoter of the MillerCoors company, I have been promoting this product for the last few weeks, creating buzz in the area bars and everyone loves the taste, including myself. Here are the facts:
Apple Ale - Not like a cider (Woodchuck, Angry Orchard,etc). This product has more carbonation because, essentially it's beer with apple flavoring. It honestly tastes like champagne mixed with apple juice. It has a caramel tint to it and with its clear bottle packaging, you are able to see the rich color that the product presents.
A Different Kind of Sweet - Though this is a sweet beer, this isn't one of those drinks that is packed full of sugar. Many of those drinks, though amazing at first, will eventually leave you sick, rolling and clenching your stomach from gut rot. The sweet that you taste in Redd's Apple Ale is from the apple sugars.
5% Alcohol Content - This higher alcohol content (average domestics are around 4.2%) is very popular among drinkers. You get more bang for your buck.
I love this stuff. It is too good. Many people are turned off by the price tag. When sampling, six packs hover around the $9.00 price. However, this Ale still attracts many people to pay the extra few dollars for a great tasting beer. Also remember that it has a higher alcohol content so don't expect to get this for the same price as your domestic light beers. Definitely pick up a six pack.
Wednesday, February 6, 2013
Learn About Beer From The Drink Connoisseur!
Connoisseur: (noun) a person who is especially competent to pass critical judgments in an art, particularly one of the fine arts or in matters of taste.
It's a hard word to spell, but an easy one to remember. You always hear it used with wines and foods, but not much with beer, right? Well here is your source of information for beer!
The Drink Connoisseur, also available on Twitter @DrnkConnoisseur, follows the news and reviews for beer. I also bring a fresh look at events and promotions for the beer industry and shares it all with you, the aspiring connoisseur!
I have worked in the industry for nearly two years, working as a MillerCoors product promotional ambassador. I have worked with, sampled and informed others about the tastes, histories and background information about the companies products. They include, but are not limited to Miller, Coors, Blue Moon, Leinenkugel's, Guinness, Fat Tire and many more.
Follow this blog for the latest information and new beer products that become available in the market!
If you have any questions, let me know
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